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Date added: 10.3.2015
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Contents - 1. New Product Development-An Overview- Introduction- The Opportunities New Products Create- The Problems New Products Create- The New Product Development Cycle for Industrial Products- Consumer New Product Evaluation- The Role ofMoreContents - 1. New Product Development-An Overview- Introduction- The Opportunities New Products Create- The Problems New Products Create- The New Product Development Cycle for Industrial Products- Consumer New Product Evaluation- The Role of Technical Research and Development in New Product Development- Why New Products Fail- Ten Philosophies of Successful New Product Development- Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives- The Urgent Case for Marketing Research- General Definitions and Applications for Marketing Research- Professional Marketing Research- Practical Employment of Marketing Research- Nonobjectivity in Research- The Scientific Method of Investigation- Sources of Marketing Information- Methods of Collecting Data in Marketing Research- Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction- Sheet Structure of Tyvek Spunbonded Linear Polyethylene- Area-Bonded Sheets- PointBonded Spunbonded Polyethylene- Reemay Spunbonded Polyester- Typar Spunbonded Polypropylene- Summary - 4. Nonwovens and Textile Replacements - Introduction- Background of The Nonwoven Industry- Types of Nonwovens- Disposables- Linen Supply Field- The Graduate- Disposable Diaper Market- Improvements Evolving- Significant Trends and Emerging Technologies- Marketing Strategy Facing Nonwoven Producers- Textile Replacements and Their Future- Technical Research and Development- Gathering Competitive Intelligence- Marketing Intelligence- Benefits Realized- Textile Replacements and Their Future- Conclusions - 5. Extrusion Coating of Paper and Board - Survey- Structure of Polyethylene- Specific Barrier Properties of Polyethylene- Extrusion Equipment- Primers for Polyethylene Coating- Printing of Polyethylene Coated Papers- Extrusion Coating of Pigmented Plastics- Other Resin Additives- Testing of Polyethylene Coated Papers- Extrusion Resins Other Than Polyethylene- Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction- Gathering Data- Printout-Input Data- Printout-Output Data- Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding- Statistics of Pulp Molding- Technology of Pulp Molding- Production Techniques and Properties of Pulp Molded Products- The Future of Pulp Molding - Industrial and Specialty Papers, Volume 3, Applications by Robert H Mosher
